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Sports Marketing Class Hosts Kick-A-Thon for NFL Player-Founded Charity

11/05/2013, 12:15 PM

SPORTS MARKETING CLASS HOSTS KICK-A-THON FOR NFL PLAYER-FOUNDED CHARITY


Hackettstown, N.J. – A Sports Marketing class at Centenary College is sponsoring an event to benefit Steve Weatherford’s “Kicks for Kids” charity by hosting a Kick-A-Thon. From 4 to 6 p.m. November 14, 2013 in the Anderson Field of Centenary College, there will be face painting, punting, temporary tattoos, photos available with a Giants banner and more! The event is free and open to the public, and is part of a class project for Centenary College’s Sports Marketing course.  Parking will be in the David and Carol Lackland Parking lot located at 715 Grand Avenue in Hackettstown.

This Kick-A-Thon is sponsored by Mama’s Restaurant and Café Baci, Marley’s Gotham Grill, Cheng’s Garden, New Jersey Monster Truck, High View Farms and Gemini Signs.

“Kicks for Kids” is a donation-based charity that raises money so its founder, Steve Weatherford, can take underprivileged children throughout the tri-state area shoe shopping for the school year. Weatherford is the punter for the defending Super Bowl champions, the New York Giants. Weatherford is nationally recognized for his philanthropic efforts, which include a handful of charities; most of them share the primary goal of helping underprivileged children, coaching and mentoring children, and helping to instill a strong emphasis on fitness within youth groups.

“Events like this are quite exciting because we have the opportunity to manage a project to benefit those who need it while helping ourselves to become better equipped for success once we graduate,” says Cynthia Cheng, student leader for this initiative.

Another project for this class included s 3k walk/run for autism awareness.  The students who managed the walk/run raised $1,000 for Autism Speaks U.

These student-planned events are an integral part of the learning process, as they allow the students to get first-hand exposure to the “behind the scenes” aspects of business. The Sports Marketing class is taught by Professor David Perricone, Assistant Professor of Sports Management at Centenary College.

“I feel that this exercise allows students to demonstrate all of the skills and information that they have been taught,” says Professor Perricone.  “The independent nature of these assignments offers students a little taste of the real world.”

For more information, call (908) 887-2595.

Founded in 1867 by the Newark Conference of the United Methodist Church, Centenary
College is an independent, coeducational liberal arts and career studies college
distinguished by an accomplished faculty, small class size and diverse student body.  Centenary is the only baccalaureate and master’s degree granting institution in northwest
New Jersey.

Centenary College’s main campus is located in Hackettstown, N.J., with its equestrian facility in Washington Township (Morris County).  The Centenary College School of Professional Studies offers degree programs in two locations: Parsippany and Edison, and at corporate sites throughout New Jersey.  The School of International Programs recruits international students for study at Centenary and Centenary students for study abroad.

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