Job Details

Position Information

Title  Online Marketing Specilist
Description  Job Summary:
The Online Marketing Specialist is responsible for setting and guiding strategy as well as the execution of all online marketing initiatives such as search engine optimization
(SEO), website analytics, writing web content, assisting with email marketing, web vendor management, and social media.

Essential Job Functions:
• Set strategy for online marketing projects, including SEO/SEM, web development management, email marketing, writing web content and social media.
• Prepare and format website analytics reports using data gathering techniques and established tracking standards, present findings, make recommendations for change
and execute.
• Manage projects with contracted vendors for all web/internet related activities
• Work with marketing team to generate blast email campaigns
• Maintain company website(s) using content management systems.
• Update social media outlets; blog, Twitter, Facebook and LinkedIn
• Understand our target market and what motivates them to buy.
• Work with the marketing department to identify key goals objectives, and outcome of the marketing material.
• Work with marketing department to coordinate the design, production, and writing of marketing material.
• Uses basic graphic design terminology, layout and design standards
• Update website content, including new services, products and news/events on corporate websites.
• Bachelors Degree in Marketing, Advertising or Public Relations with 2-3 years of online marketing experience. OR
• Associates Degree with 4-5 years of online marketing experience, to include developing and implementing marketing programs and materials.
• HTML experience preferred.
• Marketing automation software experience preferred, Hubspot, Marketo, Act-On, Eloqua
• E commerce web experience preferred


Hiring Organization

Name  Cryopak
Description  Cryopak is a complete cold chain packaging solution provider specializing in the field of temperature controlled packaging, quality management solutions and regulatory
compliance services. From needs assessment to package qualification, Cryopak handles your packaging projects with one paramount goal: maintaining the integrity of your
products. Our materials and processes cover the spectrum from converting EPS or fabricating boxes to manufacturing phase change materials and temperature monitors.
Industry  Manufacturing
Web site 

Hiring Contact Information

Name  Mrs. Holly Emigh
Title  HR Specialist
Department  HR
551 Raritan Center Parkway
Suite 101
Edison NJ 08837
Alumni?  No

« Return to Full-Time Job Postings