Job Details
Position Information
| Title | Marketing and Promotions Director |
|---|---|
| Description | Essential Duties & Responsibilities: • Direct responsibility for direction, efficiency and evaluation of radio station’s promotion dept. personnel • Confer with GSM, PD and P/GM to discuss and generate programming and sales promotion branding and revenue opportunities • Develops and executes annual sales and audience promotion calendar • Directs preparation and execution of all promotional events • Communicates with outside advertising agencies on on-going campaigns • Works internally and externally to oversee copywriting, design, creation and production of promotional materials • Monitors and evaluates sales/programming promotion results to determine cost effectiveness of promotion initiatives • Create and execute monthly and quarterly projects that are designed to generate non-spot revenue for the radio station • Develop programs to generate revenue through station website • Responsible for all station new release, external media contacts and publicity as needed |
| Required Skills |
NashFM is seeking a Marketing & Promotion Director. The successful candidate must have a solid track record with a minimum of 5 years in broadcast management with hands-on promotion, marketing or public relations experience. They should understand foreground radio and how to communicate with its listeners and advertisers. They must be creative with ideas, words and design. They must understand how to use resources of the department to generate revenue for the radio station. Exceptional communication, writing, computer and personal skills mandatory. A driver’s license is required. BA degree in marketing, advertising or related field preferred. |
| Preferred Application Method |
Hiring Organization
| Name | NASH-FM 94.7. Cumulus – New York |
|---|---|
| Industry | Communications / Media - TV / Radio Broadcasting |
| Web site Address |
http://nyradio.jobs@cumulus.com |
Hiring Contact Information
| Name | Ms. Deborah Petruzzelli |
|---|---|
| Email Address |
Deborah.Petruzzelli@cumulus.com |
| Mailing Address |
WNSH, Penn Plaza, 17th Floor New York NY 10121 |
| Phone Number |
908-852-1400 |
| Fax Number |
212-613-8956 |